Use of cookies on

1. Owner information

This site is offered and managed by:

Optimate A/S
Samsøvej 33
DK-8382 Hinnerup

CVR-nr.: 27715060

2. What is a cookie?

A cookie is a small text file that is stored on your computer, smartphone or other digital device in order to recognize it. There is no personal information stored in our cookies and they cannot contain viruses.

3. How to delete or block cookies

You will find a guide here:

4. Cookie types and their purpose


First-party cookies

Third-party cookies

Technical functionalityYesNo
Traffic measurementYes


Ad Run (Frequency, User Measurement, etc.)NoNo
Behavior-based, individually targeted advertisingYesNo

5. First-party cookies on this website


gaTrackTransDeleted when you close your browser windowContains a true / false value that determines whether to track an eCommerce transaction with Google Analytics when loading the receipt page during the checkout process.
eDisableInpageModalCartDeleted when you close your browser windowContains a true / false value that determines whether to display a modal window each time an item is added to the shopping cart.
eInpageModalCartIDDeleted when you close your browser windowContains a value that determines whether a modal window has been displayed.


VisitorID og VisitDate1 yearUsed for traffic analysis.
DW_Extranet30 daysLogin cookie that can also remember your username and password.
Dynamicweb.CookieOptInLevel14 daysRemeber that you have accepted our use of cookies on the website.

Session cookie

ASP.NET_SessionIdDeleted when you close your browser windowUsed for anonymous trafic.

6. Third party cookies


Visitor_INFO1_LIVE8 monthsUsed by YouTube (Google). You can read more in their privacy policy:


_AVESTA_ENVIRONMENTDeleted when you close your browser window.(MailChimp has no ofiicial documentation of their cookie)

Google Analytics

_utma, _utmb, _utmc, _utmzOp to 6 monthsUsed for anonymous traffic analysis. Privacy policy:
You can opt out of Google Analytics cookie here:

Google Search Indstillinger

PREF2 yearsNot used but linked to Google Analytics and is a standard cookie set by
Privacy policy:

7. Use of personal data

Personal information is never disclosed to a third party unless you explicitly consent to it, and we will never collect personal information without you providing us with this information via forms on the website.

Contact regarding personal data

If you wish to access the information registered about you at Optimate A/S, please contact or phone +45 5137 0899. If incorrect data has been registered or you have other objections, you can contact the same place. You have the opportunity to gain insight into what information is registered about you and you can object to a registration in accordance with the rules in the Personal Data Act.

Protection of personal data

According to the Personal Data Act, your personal information must be kept secure and confidential. We store your personal information on computers with limited access, which are located in controlled facilities. However, we cannot guarantee 100 percent security of data transfers over the Internet. This means that there may be a risk of unauthorized access to information by others when data is sent and stored electronically. You submit your personal information at your own risk.

The rapid development of the Internet means that changes in our processing of personal data may be necessary. We therefore reserve the right to update and amend these privacy policy guidelines. If we do, we will of course correct the date of "last updated" at the bottom of the page. In the event of significant changes, we will notify you in the form of a visible notice on our websites.

To the extent that personal data is processed about you, according to the Personal Data Act you have the right to be informed which personal data can be attributed to you. If the information or data processed about you proves to be inaccurate or misleading, you have the right to demand that it be corrected, deleted or blocked. You may object at any time to the fact that information about you is being processed. You can also revoke your consent at any time. You have the opportunity to complain about the processing of information and data concerning you. Complaints are filed with the Data Inspectorate, cf. section 58 (2) of the Personal Data Act. 1.

Read more about the cookie legislation at the Danish Commerce Agency.

Or read more about our processing of personal data in Optimates Privacy Policy.

9. Version

Sidst opdateret 01 Juli 2019.

Contact us

Main: +45 5137 0899


Opening hours

Monday to Thursday from 08:00 to 16:00
Friday from 08:00 to 15:30